The MC did both in the new video for his song “Alright.”ĭirected by Colin Tilley, the video starts with the scene of a young African-American man being slammed to the ground by a Caucasian officer, which is meant to symbolize the recent violence in the US inflicted on unarmed black males at the hands of white law enforcement officers. According to President Wilson’s social media account, the video is an invitation to Kendrick Lamar to speak at Morgan this year. Immediately after release, Lamar’s song appeared in BLM marches and protests. Instead of buying expensive Lamborghini Aventadors, he drives old-school Cadillacs, and rather than rhyming about money and women like everyone else, he chooses to deliver music with a message. The University recently released a remix of Kendrick Lamar’s ‘Alright’ that not only featured the students rapping about their beloved school, but also a cameo from the head of the university, President David Wilson. More than just a catchy choir, Kendrick Lamar’s Alright off the respected To Pimp a Butterfly album is a testimony of prosperity to oppressed and colored communities. There’s not too many rappers left like Kendrick Lamar. The black and white video marries dance performance with stark clips of police shooting a young black man. When the video for Kendrick Lamar’s Alright, dropped last week, it stopped viewers dead in their tracks with its striking imagery. California rapper Kendrick Lamar has a habit of featuring Cadillacs in his videos Kendricks Alright Video Director Decodes the Startling Clip.